In producing the outcomes commercially, both luxury intentions and environmental consideration should be met with the same commitment and care - this seemingly being the only way to adhere to the niche desires of each consumer sector respectively. Production should:
Maximise Energy & Water Efficiency: In order to reduce the amount of energy and water utilised during the manufacturing process without making it costly or compromising the performance of the end product, designers may consider changing the production process or the materials used in production.
Minimise Materials while Maintaining Luxury sector cues: One of the simplest ways of establishing a more sustainable practice is to reduce materials. Where possible, the total amount of packaging used with a product should be reduced, however should not be taken away altogether with perhaps a greater focus on the functional role of packaging - being to ensure goods are protected from spoilage and damage. Materials should be used considerately.
Use Recycled Materials: The packaging industry’s footprint can be reduced via use of a greater volume of recycled materials that can be designed into the manufacture of packaging - this being due to recycled materials producing less greenhouse emissions because they use less energy than virgin materials.
Use Renewable Materials: Designers should strive to maximise the use of renewable sources and materials such as bio polymers, card and paper in the manufacture of retail packaging products. Reducing energy use can only be achieved by finding ways to use renewable materials, this making for a major contribution towards a more sustainable industry and saving precious natural resources.
Source Materials from Reasonable Suppliers: Where possible, materials should be sourced from companies who have a commitment to environmental sustainability.
Distribution
A significant reduction in energy consumption can be made by using a more efficient transport for distribution. Packaging should also maximise the use of space through creation of foldable/flattened formats that can be transported with ease in large quantities.
Bags would be prepared in bulk before being delievered to relevant retail stores making the transition to more sustainable business initiatives. With leading fashion houses such as Gucci and Louis Vuitton beginning to make sustainability a more considered focus on behalf of the sector, it is only a matter of time before others feel the need to follow suit. With sustainability now slowly but surely being introduced in to the industry some deem as the most responsible for environmental damaging, high-end consumers will too be forced to accept new protocols of the luxury industry.
Reception
With the luxury sector having already began its journey to a more sustainable future and environmental awareness being more prevalent than ever, high-end consumers will have no choice but to adjust to the new sustainable luxury climate at some point - be that in the near future or some years down the line.
Whilst not explicitly luxury in aesthetic, the outcomes created according to feedback sit somewhere in between the two cultural frameworks of luxury and environmentalism. While it is difficult to say that these outcomes would capture the niche desires of the high-end consumer on initial perception with absolute certainty, with more considered appraisal and consideration for the future of the industry they may find purpose in inspiring the emergence of a new cultural framework of environmentally active consumers of high-end products and services.
Additionally, the high-end, upper-class consumers' perpetual endeavour and ambition to own and experience the less ordinary to meet their niche desires may be roused by the introduction of new packaging resolutions that provide them with alternative materials and/or trends to consume.
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