This bag has been produced using a natural corrugated cardboard for strength and durability that is also environmentally effective and extremely easy to recycle since the fibre in cardboard has already been processed. The corrugated texture of the bag encourages tactile exploration from the consumer, which as a result enhances consumer appeal.
Featuring fawn brown herringbone-weave 100% cotton handles and an additional tied bow keeping the bag closed at the centre, the bag prompts the consumer into personal engagement and interaction, which in turn enhances expectation through amplified suspense when opening the bag for the product within. 100% cotton handles can be recycled by using stripping machines that break the yarns and fabric into smaller pieces before pulling them apart into fiber before being spun into new yarns.
The eco-friendly aesthetic provided by the natural brown colour of the stock and colour-cohesive cotton ribbon is balanced by the finishing (ribbon and texture) of the bag - creating a sustainable resolution that still appears high-quality and well-crafted.
As with outcome 01, the corrugated texture of the medium creates difficulty in suppling typography or detail to the bag which ultimately prevents advertisement of brand through the bag, and therefore isn't a commercially viable option for the packaging resolutions of luxury brands wishing to maximise market yield.
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