This bag is made from 100% long fibred acid-free cotton rag paper pulp, meaning it is both recyclable and also biodegradable. Due to the pulp's fibre length, cotton rag is far stronger than pulp made from recycled paper. Typically used in the production of paper and for creating paper sculpture, in its natural form this medium is extremely strong and durable. The rag has a rough, stippled texture which encourages tactile exploration from the consumer whilst enhancing enhancing appeal.
Featuring white herringbone-weave 100% cotton handles and an additional tied bow keeping the bag closed at the centre, the bag prompts the consumer into personal engagement and interaction, which in turn enhances expectation through amplified suspense when opening the bag for the product within. 100% cotton handles can be recycled by using stripping machines that break the yarns and fabric into smaller pieces before pulling them apart into fibre before being spun into new yarns.
The bright white cotton rag bag and cotton handles create a pure, contemporary aesthetic not immediately recognisable as sustainable or environmentally friendly, having greater likeness to a more typical high-end packaging resolution. Blind de-bossing of the word 'eco' in to the bag showcases additional finishing while enhancing perception of quality supplied through tactile quality and additional craft/process leading to greater consumer appraisal. The blind emboss in conjunction with white colour scheme creates an understated modernity whilst also enhancing the aesthetic of purity.
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