Study Task 09: Outcome 06

This bag has been made using 210gsm Khadi handmade cotton rag and banana fibre paper, which is both recyclable and biodegradable due to the natural materials used in the making of the medium. The paper has an undeniable aesthetic of environmental concern as a result of the consistent flecks throughout the paper and neutral colouring, whilst a subtle woven texture further accentuates the natural character of the card.

Featuring contrasting golden herringbone-weave 100% cotton handles and an additional tied bow keeping the bag closed at the centre, the bag prompts the consumer into personal engagement and interaction, which in turn enhances expectation through amplified suspense when opening the bag for the product within. 100% cotton handles can be recycled by using stripping machines that break the yarns and fabric into smaller pieces before pulling them apart into fibre before being spun into new yarns.

The bag features the word 'eco' foiled in gold onto the surface of the bag, providing example of additional finishing to the bag, creating an enhanced perception of the bag as a result of increased tactile quality and additional craft/process leading to greater consumer appraisal. Perhaps the most luxurious of finishes, the use of foils on packaging and the environmental concerns that come along with this finishing methodology are uncertain to many. However, industry leaders Foilco note on their website that foil stamping is eco-friendly and that designers should have no concerns about any negative long-term effects that their designs will have on the environment as the finish has no apparent affect on biodegradability, recyclability or repulpability of the paper. Additionally, a study carried out by FSEA/PIRA has found that the foil can be successfully removed with no particles remaining once the paper was re-pulped.

Feature of gold foiling and complimentary ribbon immediately provide a more luxurious aesthetic as a result of the semantic field surrounding the precious metal. This finish is sure to enhance appeal to high-end consumers as a result of the familiarity of foiling as one of the luxury sector's most prevalent sector cues.