This bag has been made using natural grey corrugated cardboard, this material being one of the easiest and most environmentally effective materials to recycle since the fibre in cardboard has already been processed. The natural cool-grey tone of the substrate creates a more contemporary aesthetic not typically associated with environmentally sustainable solutions. That being said, this particular corrugated cardboard is weak and fragile and prone to tearing due to its softer tactility - not making for a successful retail bag needing to carry items within. Additionally, the corrugated texture of the medium creates difficulty in suppling typography or detail to the bag.
Handles on the bag are 100% cotton, which can be recycled by using stripping machines that break the yarns and fabric into smaller pieces before pulling them apart into fiber before being spun into new yarns.
Unfortunately, this particular material's tactile quality simply isn't strong or durable enough to be used in the production of retail packaging, for the luxury sector or any other. The lack of finishing means no appeal is created to high-class consumers looking for emphasis on craftsmanship, fine details, accents, personal touches etc. This bag would undeniably be subject to downwards comparison against packaging with more superior materials and therefore consumer appraisal.
No comments:
Post a Comment