This bag has been produced using 100% recycled (FSC approved) Cairn Eco Craft 170gsm card, providing an overtly natural, eco-aesthetic that is also strong and durable (and therefore reusable). With a chlorine free manufacturing process and acid free resolution, the material is safe for the environment.
Featuring beige herringbone-weave 100% cotton handles and an additional tied bow keeping the bag closed at the centre, the bag prompts the consumer into personal engagement and interaction, which in turn enhances expectation through amplified suspense when opening the bag for the product within. 100% cotton handles can be recycled by using stripping machines that break the yarns and fabric into smaller pieces before pulling them apart into fibre before being spun into new yarns.
The Eco Kraft stock is more fibrous and variable than other substrates, with a rougher surface which accentuates the natural character of card. Embossed on to the bag is the word 'Eco' to provide example of additional finishing to the bag, creating an enhanced perception of the bag as a result of increased tactile quality and additional craft/process leading to greater consumer appraisal. Though the embossing I was able to achieve is not of the calibre experienced by commercial practitioners with professional tools/equipment (die set), the consideration of this finish and its ability to enhance perception is of greater importance.
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