In 2011, Swiss watchmaker Tissot partnered with augmented reality solutions and software provider Holition to showcase its Ladies and T-Touch collections in one of Harrods iconic Brompton Road window displays as part of a promotion celebrating all things Swiss.
The augmented reality application was live and fully interactive on weekends between 12pm and 6pm from 1st – 24th April. The window display enabled consumers to virtually ‘try on’ watches from both the Ladies and T-Touch men’s collection. Additionally, a fully interactive touch screen allowed customers to engage with a wider range of Tissot watches.
Harrods Director of Advertising Sales & Sponsorship, Guy Cheston, said at the time:
“We are delighted that Tissot is participating in Harrods storewide Swiss promotion. The use of augmented reality in Harrods world famous window displays allows us to interact with customers in a new and exciting way.”
CEO of Holition Jonathan Chippindale added:
“We are extremely excited about the Harrods showcase as we are able to take our interactive technology and enhanced consumer experience directly to the iconic windows of the world’s most famous department store. Luxury brands are continuing to challenge expectations and consumer perceptions and we are proud to be at the forefront of this change.”
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