COP III - Dissertation Bibliography

Books & eBooks

Deloitte (2018). Bling it on - What makes a millennial spend more?. 1st ed. [ebook] London: Deloitte. Available at: https://www2.deloitte.com/content/dam/Deloitte/uk/Documents/consumer-business/deloitte-uk-young-luxury-shopper-2017.pdf

Deloitte (2018). Global Powers of Luxury Goods 2017 - The New Luxury Consumer. 1st ed. [ebook] London: Deloitte. Available at: https://www2.deloitte.com/content/dam/Deloitte/global/Documents/consumer-industrial-products/gx-cip-global-powers-luxury-2017.pdf

Fromm, J. and Garton, C. (2013). Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever. 1st ed. New York City: Amacom.

Ozuem, W. and Azemi, Y. (2017). Digital Marketing Strategies for Fashion and Luxury Brands. 1st ed. Hershey: IGI Global.

Planelles, D. (2017). Luxury Surrenders to the Internet: Understanding the impact of the Millennial generation.. 1st ed. Madrid: IE Premium and Prestige Business Observatory.

Tungate, M. (2009). Luxury World: The Past, Present and Future of Luxury Brands. 1st ed. London: Kogan.

Journals

DaVaney, S. (2015). Understanding the Millennial Generation. Journal of Financial Service Professionals, 69(06).

Kim, A. and Ko, E. (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business Research, 65(10).

Phan, M., Thomas, R. and Heine, K. (2011). Social Media and Luxury Brand Management: The Case of Burberry. Journal of Global Fashion Marketing, 2(4), pp.213-222.

Online

Astrid Wendlandt and Pascale Denis, R. (2015). Why some luxury brands are reluctant to sell online. [online] ABS-CBN News. Available at: http://news.abs-cbn.com/business/04/25/15/why-some-luxury-brands-are-reluctant-sell-online [Accessed 17 December 2017]

Baron, K. and Dorfer, S. (2016). Luxury Product Customisation Boom. [online] stylus.com. Available at: http://www.stylus.com/gdjbdt [Accessed 13 January 2018 ]

Ben-Shabat, H. (2015). The New Luxury Consumer? Think: Multiple Consumers - The Robin Report. [online] The Robin Report. Available at: http://www.therobinreport.com/the-new-luxury-consumer-think-multiple-consumers/ [Accessed 03 December 2017 ]

Biron, B. (2017). Driven by fast fashion, millennials choose luxury accessories over clothing - Digiday. [online] Digiday. Available at: https://digiday.com/marketing/driven-fast-fashion-millennials-choose-luxury-accessories-clothing/ [Accessed 04 January 2018]

Boykiv, Y. (2016). Luxury is meaningless. Or why millennials want more than just a brand. [online] Retaildive.com. Available at: https://www.retaildive.com/ex/mobilecommercedaily/luxury-is-meaningless-or-why-millennials-want-more-than-just-a-brand [Accessed 19 December 2017 ]

Coley, S. (2017). Why new luxury brands are causing disruption. [online] thedrum.com. Available at: http://www.thedrum.com/opinion/2017/11/21/why-new-luxury-brands-are-causing-disruption

[Accessed 06 January 2018 ]

Davis, S. (2014). Burberry's Blurred Lines: The Integrated Consumer Experience. [online] Forbes.com. Available at: https://www.forbes.com/sites/scottdavis/2014/03/27/burberrys-blurred-lines-the-integrated-customer-experience/#ec4266a3cc61 [Accessed 10 January 2018]

Deloitte (2017). Reaching the New Luxury Consumer. [online] Wall Street Journal. Available at: http://deloitte.wsj.com/cmo/2017/06/20/reaching-the-new-luxury-consumer/

[Accessed 8 December 2017]

Follows, T. (2015). The future of average: why millennials and Gen Z are striving for the unique. [online] campaignlive.co.uk. Available at: https://www.campaignlive.co.uk/article/future-average-why-millennials-gen-z-striving-unique/1370716 [Accessed 19 December 2017]

Franzé, G. (2016). Creating the Ultimate Luxury Fashion Customer Experience. [online] Ama.org. Available at: https://www.ama.org/resources/Pages/creating-ultimate-luxury-fashion-customer-experience.aspx [Accessed 11 January 2018]

Goldston, N. (2017). What You Need To Know About Luxury Consumer Trends For 2018. [online] Forbes.com. Available at: https://www.forbes.com/sites/njgoldston/2017/12/29/what-you-need-to-know-about-luxury-consumer-trends-for-2018/#11eb0da421eb [Accessed 6 January 2018]

Gustafson, K. (2015). Millennials redefine luxury—and the stakes are high. [online] CNBC. Available at: https://www.cnbc.com/2015/02/18/-redefine-luxury-and-the-stakes-are-high.html

[Accessed 03 December 2017]

Hearst UK. (2016). The New Language of Luxury: How Millennials are changing the shape of luxury - Hearst UK. [online] Available at: http://www.hearst.co.uk/news/new-language-luxury-millennials-changing-shape-luxury [Accessed 15 December 2017]

Kestenbaum, R. (2017). This Is How Millennials Shop. [online] Forbes.com. Available at: https://www.forbes.com/sites/richardkestenbaum/2017/06/14/this-is-how-millennials-shop/#6fd6fed3244c [Accessed 8 January 2018]

Klara, R. (2017). Luxury Brands Just Got One More Reason to Hate the Internet: Spoofing. [online] Adweek.com. Available at: http://www.adweek.com/brand-marketing/luxury-brands-just-got-one-more-reason-to-hate-the-internet-spoofing/ [Accessed 28 December 2017]

Neate, R. (2013). How an American woman rescued Burberry, a classic British label. [online] The Guardian. Available at: https://www.theguardian.com/business/2013/jun/16/angela-ahrendts-burberry-chav-image [Accessed 10 January 2018]

Parisi, D. (2017). Multichannel and Millennial Tastes will Shape Luxury in 2018. [online] Luxury Society. Available at: https://www.luxurysociety.com/en/articles/2017/11/multichannel-and-millennial-tastes-will-shape-luxury-2018-luxury-institute/ [Accessed 8 January 2018]

Popomaronis, T. (2017). Luxury Brands Are Becoming Big Players In The E-Commerce Game. [online] Forbes. Available at: https://www.forbes.com/sites/tompopomaronis/2017/02/28/luxury-brands-are-becoming-big-players-in-the-growing-ecommerce-game/#338357a32079 [Accessed 07 December 2017]

Rein, G. (2016). Think Tank: Why Millennials Are the Future of Luxury. [online] WWD. Available at: http://wwd.com/fashion-news/designer-luxury/millennials-luxury-spending-10417737/ [Accessed 12 January 2018]

Shayon, S. (2017). With Savvier Social Marketing, Burberry Checks In With Millennials. [online] brandchannel.com. Available at: http://www.brandchannel.com/2017/09/12/burberry-checks-in-millennials/ [Accessed 10 January 2018]

Soloman, M. (2017). How Millennials Will Reshape the Luxury Market. [online] Forbes.com. Available at: https://www.forbes.com/sites/msolomon/2017/06/20/how-millennials-will-reshape-the-luxury-goods-market-bain-luxury-report-2017/#48c883132f86 [Accessed 03 December 2017]

Spaulding, E. (2015). How Burberry Won Over Millennials. [online] LinkedIn. Available at: https://www.linkedin.com/pulse/how-burberry-got-right-millennials-elizabeth-spaulding [Accessed 10 January 2018]

Stickland, N. (2015). Luxury brands need to broaden from selling unattainable products to luxury moments. [online] Campaignlive.co.uk. Available at: https://www.campaignlive.co.uk/article/luxury-brands-need-broaden-selling-unattainable-products-luxury-moments/1361387?src_site=marketingmagazine [Accessed 29 December 2017]

TrendWatching (2016). September 2016 Global Trend Briefing - The Future of Luxury. [online] TrendWatching. Available at: http://trendwatching.com/trends/the-future-of-luxury/ [Accessed 13 January 2018]

WGSN (2016). Collaboration, Exclusivity and Personalisation to shape luxury brands’ future success. [online] wgsn.com. Available at: https://www.wgsn.com/en/article/collaboration-exclusivity-personalisation-shape-luxury-brands-future-success/ [Accessed 13 January 2018]

Wilson, N. (2017). Which Luxury Brands Are Reaching Millennial Shoppers?. [online] Huffington Post. Available at: https://www.huffingtonpost.com/entry/which-luxury-brands-are-reaching-millennial-shoppers_us_58e6670ae4b0d6001f07f246 [Accessed 07 December 2017]

Wood, Z. and Kollewe, J. (2017). Burberry to reinvent itself as a super luxury British brand. [online] The Guardian. Available at: https://www.theguardian.com/business/2017/nov/09/burberry-to-reinvent-itself-as-a-super-luxury-british-brand [Accessed 10 January 2018 ]

Zegheanu, L. (2017). The Age of Fashion Massclusivity. [online] Notjustalabel.com. Available at: https://www.notjustalabel.com/editorial/age-fashion-massclusivity [Accessed 29 December 2017]