COP III - Burberry Augmented Reality Window at Printemps

In November 2014, British fashion house Burberry told its own Christmas story through interactive shop windows at Parisian department store Printemps.

Visitors were able to connect to Printemps’ Wi-Fi to interact with individual scenes across the store’s windows, and were also able to access extra content via their browsers on their smartphones.

The windows showed a little boy travelling with his teddy bear from Burberry’s Regent Street flagship store to Printemps in Paris. Participants were able to control the weather as the boy crosses the Channel and can activate a storm – with accompanying sound – or steer a fleet of boats.

From the window scenes, visitors were able to create virtual postcards showing the festive scene before sharing on social media.