In addition to the augmented reality window displays at Burberry’s Regent Street store, I have a also proposed a booklet showcasing all looks within the collection in printed collateral.
This booklet instructs that the 10 looks featured in the store windows may also be viewed live within this printed format using
the AR camera function, and are surrounded by a black box in indication of this. This format, which can be sent out via post at request or collected in-store, allows for greater accessibility to the brand for those who live outside of London but wish to remain involved within Burberry’s dialogue, or those who want to prolong the experience.
Also, every look in the booklet is accompanied by a small barcode which when used in conjucntion with the AR camera function may open product details, suggested pairings and/or style tips.
Consistency of Burberry’s visual language is maintained through out, with the page layout, typography and scale mimicking the online viewing format of the collection, aiding the seamless brand-consumer interaction required to create appeal
to millennials.
Garment Tag
Similarly to the barcodes in the booklet, proposed bar codes on garment tags may show product details, suggested pairings and/or style tips.
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