Context of Practice: Sports Luxe Photoshoot // Stylist and Shoot Planning

In a previous critique I received feedback that images for an editorial shoot focusing on the sports luxe fashion trend should be shot on location to achieve lifestyle driven images that would in-turn make for a more desirable brand. In order to ensure these collateral sports luxe images to be taken best reflect the trend, style and aesthetic effectively and successfully I have decided to collaborate with a stylist who has an extensively informed understanding of the trend and fashion styling in general.

Danielle Bruce is a 19 year old Fashion Promotion student studying at Ravensbourne University, London. She has been following the sports luxe trend since its emergence in 2014 and is knowledgable in appropriate garments, accessories and accompanying hair and make-up styles. She will be stylist on the shoot and joint creative director alongside myself.

Stylist Comment:

Location

The images will be taken within a sports ground environment, where photos will be composed in the stands and in the seating areas of the stadium. The sporty aesthetic and strong architectural elements and visual information of the stands will enhance the sporting environment and sport luxe style of the shoot. By considering the shots and the way a unique perspective can be created the aim of the location is to enhance the sports luxe focus whilst enhancing contextual reference and direction.

Styling

When considering the styling of the shoot, a variety of shapes and tones have considered - concerned with as to whether they will compliment the models appearance, location and style of the shoot. By considering the importance of tones and textures of garments, the appearance of clothing for the shoot will have an energy within itself, through contrasting tones and textures enhancing the trends and how sports luxe can enter the mainstream fashion market in a youthful and engaging manner.

Look Concepts/Planning

Before devising potential looks for the shoot, Danielle created an extensive pinterest board of images to supply inspiration and potential direction for the shoot. These, followed by potential looks, are exhibited below: