Yesterday the collateral Sports Luxe photoshoot took place. These images, which focus on the sports luxe fashion trend, were shot on location within a sporty environment to achieve lifestyle driven images that would in-turn make Asana Atheleisure a more desirable brand.
Collaborating with Ravensbourne University (London) Fashion Promotion student Danielle Bruce as stylist, we were able to ensure these collateral sports luxe images best reflect the trend, style and aesthetic effectively and successfully thanks to her extensively informed understanding of the trend and fashion styling in general.
Speaking of the images achieved, Danielle had this to say about the success of the shoot:
'Through the forward planning of outfit changes, looks and setting/environment before shoot day, we were able to capture a wide range of shots that allowed the style of sports luxe to be represented in different ways. As sports luxe is such a unique trend that expresses the power and freedom that sporting activities bring to an individual, the art direction of dominating poses and angles allowed the confidence of the styling to create inspirational, powerful fashion imagery. The clean makeup and lines of the images allowed the model to have a dominating presence in a distracting environment, that overall made the images successful within an editorial sense through the clear visual hierarchy and consideration of focused shots.'
Below are the images Danielle and myself feel best reflect the trend, its context and the way in which it should be carried.
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