Today I brought the short-listed Sports Luxe collateral images to critique to identify those which people feel are the most effective and the setting/point of delivery through which they should be delivered.
I first asked the critique group to each mark their favourite 5. The results of this are documented below (images that were marked):
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| 1 Mark |
 |
| 1 Mark |
 |
| 3 Marks |
 |
| 9 Marks |
 |
| 1 Mark |
 |
| 8 Marks |
 |
| 6 Marks |
Further critique questions:
1. Where would you like to see these images used/in what context?
- I imagine them on billboards.
- Very suited to editorial, so magazine/look book. Billboards too.
- Would work very well within a purely photographic look book.
- I would use as advertising pieces/on a billboard.
- Editorial setting.
- Billboard.
- Look book.
- Editorial.
2. Additional Comments:
- Really professional photos, convey the 'sports luxe' really well - especially love the photos of the girl in front of the blue background - very editorial.
- Very well executed and professional. The urban block coloured walls/concrete suit the urban sport luxe because they're in an editorial-looking location.
- Professional and well-shot/styled. I feel the like the images are also really flexible and could be used across different formats.
- They look professional and high quality and all images can be used to answer your question.
- Good use of location.
- Really like the photos. The colours contrast well with the model and her clothing. Very professional.
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