Identifying Sources and Quotations - Debbie Millman // Brand Thinking & Other Noble Pursuits

Debbie Millman's Brand Thinking and Other Noble Pursuits is a collaborative publication through with Millman and whole host of other creative greats help to define the notion of the brand via open

discussion of the subject to the level of revelation. Each chapter is an extensive dialogue between Debbie Millman, herself a 'design visionary,' and a different leader in the field. By asking questions deeply informed by her own expertise, she is able to evoke a dialogue that is both engaging and enlightening, shedding light on the state of modern branding and how companies and consumers

can best understand the behavior behind why we brand and why we buy.

Harvard Reference:

Millman, D. (2011) Brand Thinking and Other Noble Pursuits. New York, NY: Allworth Press, U.S.

Identified Quotations:

• ‘I believed that by the sheer virtue of acquiring these objects, they would magically convert me into a dramatically different person — the person I longed to be.’ (Millman. 2011: 2)

• ‘Brands are no longer internally managed “objects.” They are managed by consumers despite what a company’s P&L or annual report might otherwise state.’ (Millman. 2011)

• ‘The most important aspect of creating a brand is the ability of the brand to make a difference in someone’s life.’ (Millman. 2011)

• 'Consumer habits are subject to shifts.' (Millman, 2011: 5)

• "Nations and niche products are striving to brand their individuality.’ (Millman, 2011: 5)