What is practice-based research?
Practice-based research is a form of research methodology that uses "practice," alongside other forms, as a means of discovering or generating knowledge. While the emphasis is still very much on establishing a critical understanding of the issue, practice-based research acknowledges the role of making and visual communication in establishing this understanding
Selected essay/research question:
“What is the relationship between branding and The Consumer Self?"
Approach to Practical Investigation
Techniques: Branding / Visual Identity production.
Content: Identified brand strategies put into practice via branding.
Communication / Message: Identifying the brand strategies of a successful brand can assist the creation and success of a new brand or re-brand of an established identity.
Research/Analysis: Primary research via critiques and questioning // Secondary research to inform and proving understanding of project being undertaken.
Exploration / Evaluation: Critiques, self evaluation and analysis of design decisions.
Rationale
The question I am looking to provide an answer(s) to via practical investigation is “What is the relationship between branding and The Consumer Self?" It is my aim to identify the dynamic of this relationship and its complexity, defining the dynamic between brands and the consumer to detail the contributing factors that keep the relationship at a perpetual state of to and fro between both parties involved (marketers and consumers). The contexts of my research will focus primarily on brand strategy and perception, as well as elements of consumerism and lifestyle. I plan to use books, reputable internet sources and opportunities to receive feedback to inform and progress the work being untaken/practically investigated. The practical work will aim to demonstrate the strategies and notions detailed in the essay through putting them into practice to design a new visual identity/change an existing identity.
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