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Essay Question: “What is the relationship between branding and The Consumer Self?"

Similarity: 8%

Positives:

• Excellent essay draft.
• Some very interesting and well-informed points.
• Suitably Mature tone of writing.

Needs Work:

• Don't review the books, focus on content.
• Adidas analysis too lengthy.
• Adidas analysis needs to focus on brand as a whole (strategy).
• Structure - unnecessary indents, images need to be on separate page etc.