Available Resources:
Library Books | Documentaries | Google Books | Internet | Critical Journals
When finding research to inform your practice from the internet, it has to be ensured that the information being delivered is from a reputable source. Identifying trusted research can be
made easier by looking at the URL of the webpage. For example, pages ending in .edu
or .ac.uk can be considered trustworthy as a result of their evident affiliation with
universities and educational institutions.
Finding a Source
Considering the available methods of research as documented above, I set out to find a a resource concerned with the question “What is the relationship between branding and The Consumer Self?”
as this is the topic that stood out to me most prominently. I came across the following resource via google books, which although does not supply the full book it provides a large extract of the book - enough for comprehensive information to be indulged in. This is common when exploring books
via google, as they exhibit previews of full publication. The book evidences content that explores contemporary branding.
More Than A Name: An Introduction to Branding
By Melissa Davis, Jonathan Baldwin
Chapter 1: Defining Branding
Page 26
The book explores the 'new world' of the brand. It explores brands as far more than just logos, discussing the larger creative and economic process of branding as well as the psychological theory behind impactful and successful brands. The text is supported by practical tips and exercises, as well as contemporary examples from some of the world's best-known brands and brand agencies. This means the content is of a genuine and reliable nature and would therefore be an appropriate resource to cite within an essay. The book has potential to supply essay analysis and investigation.
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