Toss the gloss: Beauty Tips, Tricks & Truths for Women 50+ by Andrea Q. Robinson - Source Quotations.

'Major beauty corporations own or license several brands in a wide range of price points.' (Robinson, 2004: 37)

'While L'Oreal Paris would introduce a product with glamorous packaging, a space-age name with ingredient X, and an ad campaign featuring a celebrity spokesperson, Lance might introduce virtually the same product with ingredient X "respun" with a chic French name, different luxury packaging, and a slightly different claim for essentially the same ingredient.' (Robinson, 2004: 37)